In a world where over 56% of the population has access to the internet, it is not enough for a company to expand without having a digital presence. It is absolutely mandatory to have a website, running social media platforms, among other factors. And it is due to digital presence that smaller companies go big, without spending what bigger agencies do. Here are a few ways they make it happen:
Reaching to a Bigger Audience
Using digital platforms means reaching a larger target audience, without spending too much money. Imagine running a business with 2 outlets and a physical footfall of 50 people. Now compare the statistics with having three social platforms and having over 1 million fan following on them collectively. This is exactly how the number of fans duplicates and increases over time through digital. Of course, conversion rate also increases as more people are able to see your brand’s profile without having the difficulty of traveling to your outlet and its costs. You have a wider capacity to create platforms for user engagement.
An SEO toowoomba agency can be hired for the purpose of reaching a greater audience through keyword targeting and planning. Search-friendly keywords can be implanted in website and social platforms so users are able to find your business and interact with you.
Flexibility to Communicate
With online mediums, you have the flexibility to communicate with people engaging with your brand without putting in too much expense or effort. Your loyal fans on Facebook can be spoken to in a different language than those on Instagram, and so on. Instead of verbally communicating with potential clients, communicative tools can be used on digital platforms for responding to their queries. This makes the work efficient and the journey enjoyable for customers. The happier the customer, the bigger the business.
Keeping up with the Market Trends
According to recent market trends, there are over 25 Million business profiles on Instagram while 80% brands have their own Facebook accounts. Due to technological innovation and advancement, keeping up with the digital pace becomes crucial. 65% of the population on Instagram discovers new products on the platform as opposed to physically entering a new shop. With these amazingly growing stats, a digital presence becomes key in becoming big.
Working on digital platforms gives businesses an edge to do realtime analysis, based on user activity. For example, Facebook insights gives an idea of how search-friendly your content is and what is the engagement rate for users visiting your profile. Similarly, Google Trends can reveal insights regarding your website’s performance and user engagement rate.
For any business to survive in the 21st century, it is difficult to survive and compete against similar brands without having a digital presence across platforms.